Charlotte Baker - Business Coach
Wednesday, March 28, 2012 at 1:30PM Charlotte Baker
With over 20 years experience in the commercial functions of various companies, Charlotte understands from experience the pressures and rewards of business life. She has worked in companies with a genuine long-term perspective and ones for whom next week might as well not exist. However, one comment theme was people management and development, and she specialised in the more (shally we say) challenging types, who were often the brightest and certainly very interesting.
Eventually this interest in the people took over and she retrained as a coach, working with newly promoted senior executives. She became more interested in the broader impact of workplace stress on people's personal lives as well as at work; an area in which there is less support available for SME business owners who don't have the cushion of a large corporate around them. When she came across Shirlaws, their culture, values and approach seemed like a natural fit. Given that her Other Half is a SME business owner, it was a very happy moment for her when he got himself a Shirlaws coach before she had joined herself.
Charlotte's approach is direct, incisive and calm. Clients describe her as a joy to work with, down-to-earth, focused and calm, with the ability to help them unearth what they really think, what they know will work for them, and most importantly, the motivation to just get on and do it.
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