"I arrived with a busy head and diary. I left with a mindset of innovation and a deep conviction to change my company."
In November, Shirlaws held its annual conference, this year on Innovating Asset. Why do business owners go to this event every year? Because these two days change lives and businesses. This year, more so than ever, as leaders experienced a deep mindset shift around innovation.
Many of you who weren't able to secure a ticket have asked us how you can gain insight into what happened in the room on those two days.
Here we share the magic, through the eyes of the business owners who attended, through the tweets and key learnings they shared during the conference itself.
The innovation mindset
Now that the economy is back in growth, do you know what to do? Can you remember how to innovate? #growthisbackwhatnow
The true entrepreneur innovates continuously #alwaysbeinnovating
Be an "innovation company" which culturally and commercially puts innovation thinking at the heart of every aspect of the business. #innovatIONnotinnovatIVE
P&L drives asset, which drives innovation... which drives P&L #bluefuelsnewblack
What to innovate?
The secret is to innovate ASSET, not just product. #innovateassetforgrowth
Creativity creates asset for free #ideascostnothing
This includes innovating brand, business model, market, organisation, technology and of course product. #theinnovationwheel
The problem you give your brain is the one it will resolve #firstunderstandtheproblem
How to innovate
Humans are good at solving problems with their left brain. They are poor at understanding problems with their right brain. #understandtheproblemfirst
Our brain invents rules for us that don't exist #breaktherules
Be an expert at finding gaps. The gap could be as simple as 'doing it correctly' in some sectors. #thesimplegapsarethebest
Which bit of the product don't they use? #opportunitytoinnovate
Where are the workarounds? #opportunitytoinnovate
What customer problems are so entrenched we forget to solve them? #opportunitytoinnovate
There are lots of ___ but no ___. What does this tell you about where to innovate? #opportunitytoinnovate
Think big, think long: what campfire stories will you tell in 20 years time about what you did in 2014? #thinkbiglong
Pave the way to unlocking innovation value
Culture makes innovation possible and fosters ideas into reality #culturesourceofinnovation
And time is a cultural terrorist #puttimeback
And everyone is looking at YOU to set the cultural tone #startwiththetop
Build ahead of yourself, not behind. Create capability and capacity in advance of revenue - create a strong foundation for your tower #prebuildplatformforgrowth
And don't forget to stop and 'take the rent' for a while. Or you'll miss the great stuff. #knowwhentopauseforbreath
A clear story rises out of these key learnings: innovation starts with the mindset of the leaders and their appetite to foster innovation across markets, process and culture, not just product and technology. What stops us innovating is two-fold: our fixation on solving, not truly understanding the problem, and our culture of 'time terrorism' that stifles innovative ideas before they become innovatION. And it starts with you, as the business leader.
We'd love to have a conversation about what comes up for you as you reflect on innovation in your own company. Could this be the breakthrough mindset shift you've been looking for?
Get in touch on 0118 366 2013 or at email@example.com.