By Ed Percival, Shirlaws UK Business Coach
Having just completed “Tribes” by Seth Godin, I am compelled to add to my earlier thoughts on attraction.
Gathering followers the old way would have been met with resistance.
Some leaders would put out the change they are planning first. That gets met with resistance.
So they send out version 2 of the change proposal.
That also gets resisted, so they modify it further.
And so on.
The smarter leader asks of her people = “What if… we did this?”
The resistance comes back, naturally.
The leader processes the resistance and the first communication then handles the resistance and lands much more smoothly, with much more likelihood of being accepted.
Godin offers additional leverage.
Find people in the group who are already behaving in the way you want to see throughout. Shine the spotlight on them.
They become the microleaders of the new cause.
They attract the tribe the leader is aiming to build.
It can happen without ego.
The best leaders have their people say” look what we achieved”
Obama has used this device in his speeches – click here to download a free audiobook that describes some more of his patterns .
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